Feel the Warmth Within

Icy temperatures, minimal daylight, epic mountain terrains; Mother Nature is extreme in the Nordics. Feel the Warmth Within was an invitation to step in from the wild and indulge in a coffee moment.

With the concept pre-made, the big copy challenge was creating the master English version, for a multi-channel campaign, to be transcreated by over 60 markets worldwide.

 

Feel the Warmth Within_Transition

Drawing inspiration from the ‘hygge’ culture of countering the cold with cosiness, natural scenes morph into coffee elements.

Feel the Warmth Within_Transition

We continued the story across print, packaging and social, using language that could easily be translated by the local markets while expressing Nespresso’s premium style.

Feel the Warmth Within_Self Mailer
Feel_the_Warmth_Within_Brochure
Feel_the_Warmth_Within_Brochure

In collaboration with Louise Campbell, a celebrated Nordic designer, the limited-edition coffees take rolex datejust 28mm m279138rbr 0021 damen goldton their cue from the bold layers of the landscape.

Feel the Warmth Within_Table Top