Icy temperatures, minimal daylight, epic mountain terrains; Mother Nature is extreme in the Nordics. Feel the Warmth Within was an invitation to step in from the wild and indulge in a coffee moment.
With the concept pre-made, the big copy challenge was creating the master English version, for a multi-channel campaign, to be transcreated by over 60 markets worldwide.
Drawing inspiration from the ‘hygge’ culture of countering the cold with cosiness, natural scenes morph into coffee elements.
We continued the story across print, packaging and social, using language that could easily be translated by the local markets while expressing Nespresso’s premium style.
In collaboration with Louise Campbell, a celebrated Nordic designer, the limited-edition coffees take rolex datejust 28mm m279138rbr 0021 damen goldton their cue from the bold layers of the landscape.
