Feel the Warmth Within

Icy temperatures, minimal daylight, epic mountain terrains; Mother Nature is extreme in the Nordics. Feel the Warmth Within — a global campaign transcreated by over 60 markets worldwide — was an invitation to step in from the wild and indulge in a Nespresso moment.

Drawing inspiration from the ‘hygge’ culture of countering the cold with uplifting warmth, nature transforms into coffee elements showing how a hot cuppa is a perfect antidote to the harsh outdoors.

Feel the Warmth Within_Transition
Feel the Warmth Within_Transition

We continued the story across print, packaging and social, creating the master English version to be adapted by local markets worldwide. The big challenge here was using language that could easily be translated while expressing Nespresso’s premium style.

Feel the Warmth Within_Self Mailer
Feel_the_Warmth_Within_Brochure
Feel_the_Warmth_Within_Brochure

In collaboration with Louise Campbell, a celebrated Nordic designer, the limited-edition coffees take their cue from the bold layers of the landscape.

Feel the Warmth Within_Table Top