I cut my teeth at DNA London (part of Digitas) as a copy intern on Nissan’s digital account. I started out writing campaign, mobile-first and user journey copy, before graduating to junior copywriter. From here, I collaborated with pioneering designers, art directors and motion creatives; a personal highlight was having our work featured on creativereview.co.uk.
From cars to concepts, I (technically) moved within the network (but stayed in the same building) to work on conceptual briefs for Kitcatt Nohr. I progressed to midweight by coming up with ideas for clients like Dogs Trust and Macmillan Cancer Support, while acting as the go-to copywriter for Nissan and Delta.
More recently, I’ve been working with visionary startups and social enterprises as a freelancer. I had the honour of working with TED fellow and founder of CanDo Action Dr. Rola Hallam, to define a concept for the launch of a new crowdfunding platform.
Out of hours
I’m a proper music geek and I work with producers to develop concepts for tracks, titles for mix series and song lyrics, I occasionally DJ too. My passion for music inspired me to create this website. I also send people compliments on social media, and I love to swim.
I’m currently based in Italy at McCann Worldgroup Milan. As the only native-English-speaking copywriter, I have the privilege of representing McCann’s international clients alongside some of the best minds in advertising.
Thank you for taking the time to read about my career so far.