I cut my teeth at DNA London (part of Digitas) as a copy intern on Nissan’s digital account. I started out writing campaign, mobile-first and user journey copy, before graduating to junior copywriter. From here, I collaborated with pioneering designers, art directors and motion creatives; a personal highlight was having our work featured on creativereview.co.uk.
From cars to concepts, I (technically) moved within the network (but stayed in the same building) to work on conceptual briefs for Kitcatt Nohr. I progressed to midweight by coming up with ideas for clients like Dogs Trust and Macmillan Cancer Support, while acting as the go-to copywriter for Nissan and Delta.
More recently, I’ve been working with visionary startups and social enterprises as a freelancer. I had the honour of working with TED fellow and founder of CanDo Action Dr. Rola Hallam, to define a concept for the launch of a new crowdfunding platform.
Out of hours
I’m a proper music geek and I work with producers to develop concepts for tracks, titles for mix series and song lyrics, I occasionally DJ too. My passion for music inspired me to create this website. I also send people compliments on social media, and I love to swim.
I’m currently based in Italy, where I represent international clients as the only native-English-speaking copywriter at McCann Worldgroup, Milan. If you’d like to get in touch, feel free to say hi.
Thank you for taking the time to read about my career so far.