Early days

I cut my teeth at DNA London (part of Digitas) as a copy intern on Nissan’s digital account. I started out writing campaign, mobile-first and user journey copy, before graduating to junior copywriter. From here, I collaborated with pioneering designers, art directors and motion creatives; a personal highlight was having our work featured on creativereview.co.uk.

Thinking big

From cars to concepts, I (technically) moved within the network (but stayed in the same building) to work on conceptual briefs for Kitcatt Nohr. I progressed to midweight by coming up with ideas for clients like Dogs Trust and Macmillan Cancer Support, while acting as the go-to copywriter for Nissan and Delta.

Towards the end of this stint, I was accepted onto The Future Writers’ Lab, and I helped create a short documentary-style film about the founder of Innocent Drinks.

More recently, I’ve been working with visionary startups and social enterprises as a freelancer. I had the honour of working with TED fellow and founder of CanDo Action Dr. Rola Hallam, to define a concept for the launch of a new crowdfunding platform.

Out of hours

I’m a proper music geek and I work with producers to develop concepts for tracks, titles for mix series and song lyrics, I occasionally DJ too. My passion for music inspired me to create this website. I also send people compliments on social media, and I love to swim.


I’m currently based in Italy at McCann Worldgroup Milan. As the only native-English-speaking copywriter, I have the privilege of representing McCann’s international clients alongside some of the best minds in advertising.

Thank you for taking the time to read about my career so far.


“Becky is a brilliant copywriter who never compromises on the quality of the work. She is a consummate professional and one of these rare creatives who has a true love for words and ideas. It was an absolute pleasure working with her.”

Pierre Duquesnoy, Group Creative Director, DigitasLBi UK

“Becky is a fab creative writer and thinker. She was able to challenge us and our brief which helped us get the most out of the project. Highly recommended and we’d love to work with her again.”

Kate Sutton, Marketing & Communications Director, CanDo Action

“Whether writing memorable headlines or detailed copy, Becky has the ability to combine her creative instinct with a strategic mind. She has the enviable talent to see straight to the heart of a brief and understand the requirements of a client and their brand.

I worked closely with Becky on a variety of CRM campaigns and she always understood how copy and design worked together, often providing me with insights which helped deliver improved designs. She is focussed, professional and a joy to work with.”

Kate Ball, Head of Design for CRM, DigitasLBi UK

“Becky is a creative soul and passionate about her work. She has a clarity of thinking that enables her to take onboard a brief, understand how it relates to people and their lives, and the power of words and the effect they have on you.

Becky is a great person to work with, but more importantly she’s a great person to be around.”

Jools Greene, Project Director, DNA