To build on our launch campaign for Travelers small business insurance, which champions optimism as the fuel for success, we introduced inspirational ambassadors into the mix.
We insure your optimism (part two)
A JOURNEY OF OPTIMISM WITH RICHARD REED
To show how optimism is key to thriving, we captured respected businessman Richard Reed’s story and recruited him to be the lead ambassador for our campaign — Richard is the mind behind Innocent Drinks.
A BRILLIANT DAY FOR A SMALL BUSINESS
We showed how Travelers supports small businesses by setting one customer up with a mentoring session with Richard.
You could watch the highlights and discover more optimism-rich content at the central hub.
I interviewed Richard, and acted as a ghostwriter, to share his thoughts on four upbeat business topics.