We insure your optimism (part two)

To build on our launch campaign for Travelers small business insurance, which champions optimism as the fuel for success, we introduced inspirational ambassadors into the mix.

A JOURNEY OF OPTIMISM WITH RICHARD REED

To show how optimism is key to thriving, we captured respected businessman Richard Reed’s story and recruited him to be the lead ambassador for our campaign — Richard is the mind behind Innocent Drinks.

A BRILLIANT DAY FOR A SMALL BUSINESS

We showed how Travelers supports small businesses by setting one customer up with a mentoring session with Richard.

 

You could watch the highlights and discover more optimism-rich content at the central hub.

Travelers_We Insure Your Optimism_hub landing page

I interviewed Richard, and acted as a ghostwriter, to share his thoughts on four upbeat business topics. 

Travelers We Insure Your Optimism optimism article
Travelers We Insure Your Optimism brand mission article
Travelers We Insure Your Optimism passion article
Travelers We Insure Your Optimism team article