Research showed Macmillan Cancer Support’s audience love hosting laidback events at home, so when briefed with a new nationwide fundraiser we launched Summer Lights — an opportunity to host a simple gathering to raise money with the people who light up your life.
After our first recruitment mailing, 25 times more people signed up to the event compared to the previous year.
To bring to life Macmillan’s mantra ‘no one should face cancer alone’ we built our campaign around four unifying words: we shine brighter together.
Hosts were encouraged to write uplifting messages on the lanterns in their fundraising kits.
When the day arrived 115,000 lanterns lit up homes across the nation, even Harry Style’s Mum got involved.
We followed up with gentle reminders.
Here’s what our Facebook filter would have looked like if it ran.
