We Insure Your Optimism (Part One)

The small business insurance market is flooded with messages of fear and fake empathy, so when launching Travelers small business insurance in the UK, we opted for an upbeat angle.


Optimism fuels small business owners’ success, it keeps them motivated through challenging times and pushes them to take bold steps. ‘We insure your optimism’ expresses that Travelers are here to protect small business owners’ driving force.


We ran ads on Facebook, along with targeted online displays.

Travelers_We Insure Your Optimism_display

Our audience were directed to get a quote.

Travelers We Insure Your Optimism Quote Page

We connected through Facebook posts and social currency on LinkedIn.   

Travelers_We Insure Your Optimism_social comms