Up Your Street

The Nissan Juke n-tec boasts Google Send-to-Car Technology, enabling drivers to send directions to their ride remotely.

 

Researched showed our tech-seeking audience liked to experience technology claims, rather than being told them. Up Your Street, an Android and iPhone idea used native smartphone software to reflect the behaviour of Juke’s sat nav.

 

Once activated, Juke was superimposed onto an aerial image of your local area, using Google Street View, before it appeared to arrive exactly where you were standing. (Creative Review picked up my article for their online feed.)