Muscle Juice

Inspired by the Crystal Light Aerobic Championships and a dream I had, I developed a concept for a music video which centres around the transformative power of an energy drink.

 

The final edit is a combination of two London-based shoots, crowd-sourced clips, and old-school aerobics footage, to the beat of Depeche Mode – Just Can’t Get Enough.

 

This was all in aid of an elaborate birthday gift for a good friend, so stars our big circle of mates.

Muscle Juice_reaction shot
Muscle Juice_product shot