When we see heartbreaking news of Syria, we feel powerless. We want to help but don’t know how.


CanDo Action supports war-torn communities, by connecting local humanitarian health projects to global support via crowdfunding.


To show people it’s possible to help, I designed a creative approach for sharing stories of human triumph with CanDo’s community.

We needed a steady flow of content as the Independent Doctors Association (IDA) campaigned to keep the world’s first crowdfunded hospital open.


When we heard about the twins who were saved at Hope Hospital, when they were born one month early, we knew their story was powerful.


IDA captured the footage, and I edited the script and provided creative direction (remotely). Then we spread the word through social, email and our blog.

Leading with stats was unavoidable at times, but we shared human stories whenever possible.

IDA captured the imagery on the ground, and I told the story.

Human stories_tweet
Human Stories_social examples

I wrote A Year of Hope to remind CanDo’s community about Hope Hospital in the build-up to the launch of IDA’s crowdfunding campaign.

Human Stories_A Year of Hope_blog article

If you’re interested to know why I joined a bold startup with a pioneering approach to humanitarian aid, watch this TED talk from CanDo’s founder.